“When Jenny first contacted me to design and cut logo-marks for Jane&Edward Couture, she knew she wanted something totally elegant and romantic. For this beautiful bridal wear range, the artwork had to feel as special as the dresses themselves.
Working with the existing branding, I added custom florals, delicate foliage and tiny sewing elements, finished on a vintage book with an enhanced, whimsical feel. As we decided on two paper-cut pieces, I got to design and snip some of these lovely details twice!
I absolutely loved this brief and am thrilled to be a part of Jane&Edward Couture’s new look — a huge thanks to Jenny and team for asking me to contribute!”